Inspiring Conversations What you see is what you get

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If a picture paints a thousand words, moving visuals say much more. That’s how, a brand new food website where videos are the main mode of content delivery, attempts to gain an edge over existing food websites.

Written food reviews can be deceiving – the pen, after all, can sharpen up any dull restaurant. Videos, on the other hand, are more what-you-see-is-what-you-get. Click on Restaurants or Cafés to view some of the places Rolleyes has been to.

Each video, notably well taken, typically takes viewers on a tour around the establishment, features some of the food, and shows how selected dishes are prepared.

Karen Nah, co-founder of Rolleyes, told Penny’s Daybook, “The videos, taken by professional videographers, complement online and printed food reviews as they bring the audience to experience the ambience of the featured restaurants or cafes that only moving pictures can portray. They also aim to entice food lovers with another dimension that still pictures may not be able to capture, like the softness of a piece of red velvet cake as the dessert fork slowly cuts into the cream, or the smoothness of a creamy mushroom soup as the spoon glazes over the top.”

We found the videos under Chef’s Tips and Share most helpful. Chef’s Tips consists of videos featuring chefs who share nuggets of information such as how to slice a mango or choose a fresh oyster. Share comprises videos on health tips by nutritionists and fuss-free recipes.

While Rolleyes is a fresh take on food websites, we were left wanting a little more. The videos under Restaurants and Cafés could go beyond giving its audience once-overs of restaurant interiors and food. The videos could feature voiceovers that let viewers know what the Rolleyes team liked (or did not like) about the restaurant. That way, Rolleyes would not have to be just complementary to online and printed food reviews. With the backing of good videography, Rolleyes has the potential to be an authority on good food on its own.

Outtakes with Karen Nah, co-founder of Rolleyes

What inspired Rolleyes?

We see a big gap in F&B online videos. Restaurateurs now have the opportunity to showcase their restaurants in a creative and innovative way in the form of video clips. With Rolleyes, they can now feature cuisines in ways that still pictures may not be able to portray, like the preparation process and the enjoyment of the food. Food lovers now can visualise the ambience of the restaurants or cafes, and make informed choices and selections according to the occasion.

How long did it take to launch Rolleyes – from conceptualisation to creation?

It took about 8 months from the conceptualisation to the launch of the website.

Your favourite restaurant(s)?

I have too many favourites, but if I were to pick one, my ultimate favourite restaurant is Cuc Gach Quan in Ho Chi Minh, Vietnam. They serve local vietnamese cuisine, and make a wicked squid with tamarind sauce. The food is delicious, ambience is rustic, and they take care of all the final touches with style, even right to their take-away bags. Basically, it is a restaurant that takes care of their customers and bothers to create a complete restaurant experience from the taste of the food to its presentation.

Visit, or Like Rolleyes on Facebook.


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