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Perfect Portraits

  • SumoMe

A picture paints a thousand words so for life’s sublime moments for which words cannot describe, best to let pictures do the talking. That’s why Indriana, 26, set up Pink Elephant Labs. As someone who’s well versed in painting with light and shadow, she is also the studio’s principal photographer.

My passion, my hobby, my job

Not many of us realise just how important it is to love what we do. Last year, Indriana gave up her job as an editor at a publishing company to pursue photography. The move is hardly considered conventional but marrying her love for photography, meeting people and making a business out of it seemed most natural.

Today, bringing out the best in a smile, highlighting every nuance of the human face and capturing emotion are what she does on a daily basis. But because she loves it, she never tires of it. Besides, explains Indriana, “Pink Elephant Labs specialises in portraits and no two people have the same face!”

With you, every step of the way

Pink Elephant Labs provides excellent service from start to finish. We know because we were there recently for a shoot. Indriana was a great help – she advised us on what to wear so we could zero in on the outfits that would look best in pictures, she helped think of poses and most of all, she told us to have fun. By the end of the shoot, we lost our nerves, lost our mind a little from all that laughing, and were no longer shutterbug shy.

Like ours, you can be sure your photo shoot at Pink Elephant Labs will always be fun. Extremely easy going, Indriana knows how to move even the most serious to smile. Indriana told us about a shy young couple who simply couldn’t relax throughout the shoot. So Indriana and the boyfriend plotted to help him catch his girlfriend by surprise by planting a kiss on her cheek! When he finally did, she cracked a big smile and in the end they went home happy and got wonderful pictures to bear testament to the great afternoon they had.

To date most of Indriana’s clients are young couples, friends and young families. Here’s what they say about their experience at Pink Elephant Labs!

A big thank you to Indriana for capturing such pretty photos of us! (= We love ALL of them! The photos turned out fun-loving and candid – exactly like us and exactly the style of PEL. We look forward to future projects with them and have already recommended them to all our friends who love our pictures as much as we do! (=

-Beng and Grace

Thank you for the wonderful service, friendly atmosphere and warm hospitality. It was great working with you guys and we will definitely come again (:

– Melissa and Daniel

It was really fun working with Pink Elephant Labs. Be assured that you are in good hands as any nervous energy you may get into initially will be translated into fun and laughter. I’m very happy with the pictures that were taken. A satisfied client! Will look forward to working with them again.

– Avril

Pink Elephant Labs with its warm ambiance, friendly service, comfortable surroundings and fun props made the shoot a great one. The pair we worked with was most definitely what made it an enjoyable experience.

– Travun

Whether it is to commemorate an occasion like an anniversary or birthday, or for no special reason at all, Pink Elephant Labs will ensure your experience there will be unforgettable and the resulting photos nothing but perfect!

Calling all tertiary students! You’re in for a photographic treat!

The Pink Elephant Labs Student Promotion, 8 June – 8 July 2010

Choose from 2 irresistibly value-for-money promotional packages!

1) The Pink Elephant Labs Studio Package | $150 (u.p. $168)

– 1-hour in-studio portrait session
– 1 backdrop
– Up to 4 people
– 1-2 outfits (your own)
–  Individual artistic editing of 8 images of your choice
– 1 x S8R print
– 2 x 5R prints
– 5 x 4R prints
– Free high-res files of the 8 selected images

2) The Pink Elephant Labs Outdoor Package | $238 (u.p $298)

– 1.5-hour on-location portrait session
– 1-2 locations
– Up to 4 people
– 1-2 outfits (your own)
– Individual artistic editing of 8 images of your choice
– 1 x S8R print
– 2 x 5R prints
– 5 x 4R prints
– Free high-res files of the 8 selected images

***The first 10 people to book a session will receive an additional 20% off any additional items purchased***

For a limited period only. Book your slots now to avoid disappointment!

Terms & Conditions:
Client has to present matriculation or student card on the day of their shoot, before the shoot starts.
Shoot date has to fall from 8 June – 8 July.
Bookings will be accepted on a first-come, first-served basis and will be confirmed upon successful transfer of a $50 deposit.

Visit Pink Elephant Labs, email or call (65) 97821958 for more information.

Read Indriana’s musings on photography and photo shoots at the Pink Elephant Labs blog. Like her work? Be a fan on Facebook!


  1. Farhana /

    The shots are too pretty! I looked through Pink Elephant Labs’ site… excellent stuff they’ve got there. Definitely bookmarking.

  2. We agree! It was a super fun shoot! :) Too bad none of us are students anymore; the students package is so worth it. If you know of friends who are students spread the word!

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