Inspiring Conversations

Promoting Playtime


  • SumoMe

Get your creative ideas here! These ingenious print ads were creative by Abbot Mead Vickers.BBDO for Victoria and Albert’s Museum of Childhood located in London, United Kingdom. Like any gallery that aims never to give up on the good times, this establishment explores the past and present themes of childhood to develop an appreciation of creative design through their inspirational collections and programmes.

These print ads are aimed at both parents and children and were made by copywriter Mike Nicholson and art director Paul Pateman. Pateman is also the illustrator of the three posters – Inner Child , Play and Toys.



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