Cosmetics giant MAC Cosmetics unveils the new faces and voices of its Viva Glam campaign and they are none other than pop music’s it girls, Lady Gaga and Cyndi Lauper.
Rationale for choice taken from MAC’s official website:
Cyndi Lauper
Lauded, loved, copied, passionately acclaimed, the idol of all those for whom a quirky idiosyncrasy in makeup, hair, or style may say it all, this uber-talented performer has never been a copycat, always been a muse. A singer/songwriter, Lauper characteristically uses her fame as a performer to help make her message heard. Whether touring the country to assist food banks or helming the True Colors Fund, which lobbies for GLBT equality, Lauper stands for what she believes in and, when it comes to HIV/AIDS, that’s safe sex. With the launch of VIVA GLAM Cyndi, she looks forward to helping support women who have contracted HIV/AIDS through rape.
Lady Gaga
A true superstar, Lady’s Gaga’s shock-art approach to performance turns our heads and makes us all go gaga. An enfant terrible who grew up singing Cyndi Lauper songs, performing was in her DNA. By her teens, she was singing self-penned electro pop in New York’s Lower East Side. Today, aided by hit records, headpieces and countless accolades, her worldwide breakthrough has brought her well-deserved notoriety, but also the ability to cock our ears. A legend in her own time whose shock value now comes with a couture tag, she jokes about “changing the world one sequin at a time.” With the launch of VIVA GLAM Gaga, that could be one shade at a time. Her take on HIV/AIDS prevention: Be selective about those you love.
If you’re not familiar with the Viva Glam campaign this is how it works: every cent of the selling price of VIVA GLAM Lipstick and Lipglass is donated to the M·A·C AIDS Fund to support men, women, and children living with HIV and AIDS.
Now you can do good and look good!
To learn more, visit M·A·CAIDSFUND.org
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