Ben & Jerry’s stays true to its ethics and is now looking to go fully Fair Trade across its entire global flavor portfolio. From Cherry Garcia to Chocolate Fudge Brownie, all of the flavors in all of the countries where Ben & Jerry’s is sold will be converted to Fair Trade Certified™ ingredients by the end of 2013.
Ben & Jerry’s was the first ice cream company in the world to use Fair Trade Certified™ ingredients starting in 2005, and today it’s racing ahead as the first ice cream company to make such a significant commitment to Fair Trade across its global portfolio.
Company co-founder Jerry Greenfield said, ”Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.”
Ben & Jerry’s Fair Trade commitment means that every ingredient that can be sourced Fair Trade Certified™, now or in the future, is Fair Trade Certified™. Globally, this involves converting up to 121 different chunks and swirls, working across eleven different ingredients such as cocoa, banana, vanilla and other flavorings, fruits and nuts. It also means working with Fair Trade cooperatives that total a combined membership of over 27,000 farmers.
Now if only Ben & Jerry’s ice cream would contain a little less sugar; I’d be eating it everyday.