UK record labels’ body, the BPI, has announced Ellie Goulding as the winner of the BRITs 2010 Critics’ Choice Award! Delphic were runners up with Marina and the Diamonds placed third from the short list.
The 22 year old Hereford born Ellie Goulding will perform at the BRITs Nomination launch at The IndigO2 on Monday 18 January which will be broadcast on ITV2 before collecting her award live on the Earls Court stage at The BRIT Awards 2010 with MasterCard on Tuesday 16 February.
The ‘Critics’ Choice’ Award is for new British acts that the critics are tipping to break through in 2010. The award was open to artists signed to a label who are set to release their debut albums in 2010.
Previous recipients of the award have included 2009 winner Florence and the Machine whose debut album ‘Lungs’, released in July, reached number 2 in the UK Album charts. 2008’s Critics’ Choice winner ADELE was lauded by critics on both sides of the Atlantic landing her two Grammy Awards for Best New Artist and Best Female Pop Vocal Performance for the single ‘Chasing Pavements’.
On her BRIT win Ellie Goulding said, ‘When I found out, I had a little squeal, I had a little cry, and I had a little fall down! I didn’t believe it at first, but now that it’s sunk in I am delighted and utterly honoured to have been given this award. I couldn’t be more happy and thankful to everyone right now.”
Ellie Goulding premiered her debut single ‘Under The Sheets’ on BBC Radio 1 in September. Her ‘electro-folk-acoustic-pop’ sound was an instant hit and the single has since had massive airplay culminating in a performance on ‘Later… with Jools Holland’ on 29 October. Having toured the UK supporting Little Boots and working with Frankmusik, Ellie Goulding is currently recording her debut album due to be released in March 2010 through Polydor Records with her next single ‘Starry-eyed’ released on 22 February.
Ellie Goulding – Under The Sheets