Don’t just wear any old tee now. There’s one exclusively designed for Karmaloop by Obey’s Shepard Fairey in support of the Staying Alive Foundation. Get the conversation started by walking the streets with in tee in support of the fight against the HIV/AIDS epidemic. Sold online at US$24, 40% of the proceeds go towards The Staying Alive Foundation.
This collaboration is also inviting individuals to take action in empowering people and educating the community about this global matter. Submit a t-shirt graphic that in your opinion, represents what it means to encourage positive action against the stigma. See the submitted entries here. The grand prize winner will receive $5,000, plus, a free Staying Alive Foundation Tee signed by Shepard, the man himself. To top it off, the winning design will be sold exclusively at Karmaloop.com! For more information, click here.
About the MTV Staying Alive Campaign:
Since it launched in 1998, MTV’s award winning Staying Alive campaign is the world’s largest, youth focused, HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide and available to third party broadcasters rights-free.
The success of Staying Alive is owing to its retained set of core beliefs and values – that change lies in the hands of young people. If the dynamics of the HIV epidemic are really to alter, then it is imperative that this generation be informed and empowered.
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